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1 direct appeal
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2 direct appeal
Реклама: прямой призыв -
3 direct appeal to smb
прямое обращение к кому-л. -
4 (a) direct appeal
a (an) direct (immediate, urgent, international) appeal прямой (непосредственный, немедленный, международный) призыв -
5 appeal
1. n1) ( to smb) призыв, обращение, апеллирование (к кому-л.)2) юр. апелляция, обжалование; кассационная жалоба3) популярность•to broaden one's appeal — увеличивать свою популярность
to deny / to dismiss an appeal — отклонять апелляцию; оставлять кассационную жалобу без удовлетворения
to echo an appeal — повторять чей-л. призыв
to lodge an appeal against smb's actions — обжаловать чьи-л. действия
to publish an appeal — опубликовывать обращение / воззвание
to refuse / to reject an appeal — отклонять апелляцию; оставлять кассационную жалобу без удовлетворения
to release smb on appeal — выпускать кого-л. на свободу по решению апелляционного суда
to support an appeal — поддерживать чей-л. призыв
to throw out / to turn down an appeal — отклонять апелляцию / кассационную жалобу
- appeal for calmto wake an appeal to smb — выступать с обращением / обращаться с призывом к кому-л.
- appeal for donations
- appeal for reconciliation
- appeal to ban atomic weapons
- appeal to the nation
- appeal to the public
- appeal's failure
- appeals for a negotiated solution
- broad-based appeal
- broadcast appeal
- cease-fire appeal
- desperate appeal
- direct appeal to smb
- dismissal of smb's appeal
- double-barreled appeal for smth
- final appeal
- in response to an appeal by smb
- last appeal
- on appeal
- provocative appeal
- repeated appeals by smb
- there is no appeal from a verdict of the higher court
- TV appeal
- unprecedented appeal on television
- urgent appeal 2. v1) апеллировать, взывать, призывать, выступать с призывом, обращаться с призывом2) юр. обжаловать, подавать апелляцию, апеллировать3) обращаться (к чему-л. за подтверждением, решением и т.п.); ссылаться на что-л.; апеллировать к чему-л.•to appeal against the decision of the court — обжаловать / опротестовывать решение суда
to appeal for calm and restraint from all sides — призывать все стороны проявлять спокойствие и сдержанность
to appeal for pardon — просить / подавать прошение о помиловании
to appeal to smb for help — просить кого-л. о помощи
to appeal to smb not to do smth — призывать кого-л. воздержаться от каких-л. действий
to appeal to smb to do smth — призывать кого-л. к каким-л. действиям
to appeal to the outside world — обращаться к остальному миру (напр. за помощью)
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6 appeal
I [ə'piːl] n1) обращение, просьба, призыв, воззвание- public appeal- direct appeal
- appeal for support
- make an appeal to the nation
- sign an appeal
- answer an appeal
- make an appeal to smb's feelings2) очарование, обаяние, привлекательность, притягательная силаMovies have a great appeal for him. — Он очень увлекается кино.
II [ə'piːl] vOutings lost their appeal to/for me. — Поездки за город потеряли для меня свою привлекательность
1) обращаться (с просьбой), взывать, просить, прибегать, апеллироватьIt's no use appealing to him. — К нему бесполезно обращаться.
For the proof of the existence of the conscience, we appeal to the consciousness. — Для доказательства существования сознания мы обращаемся к пониманию.
- appeal to the public for help- appeal to reason
- appeal to the facts2) привлекать, нравиться- this idea doesn't appeal to meIts poetical and romantic attractions appeal even to a person so little poetical as Hobbes. — Их поэтическое и романтическое очарование притягивает даже такую малопоэтическую натуру, как Хоббс.
•CHOICE OF WORDS:Русским обращаться с просьбой, обращаться за чем-либо соответствует ряд слов в английском языке: to appeal, to apply в значении (1.), to consult, to turn to, to go to, to see. Глаголы to appeal и to apply употребляются в официальной речи в отличие от to turn, to go, to see, имеющих более общий, нейтральный характер. Глагол to apply связан с небольшой группой сочетающихся с ним имен существительных, таких как to apply for work (for information, for permission, for help, for a job) обращаться за работой (за информацией, за разрешением, за помощью). В этих сочетаниях глагол to apply предполагает обращение к вышестоящему должностному лицу либо в инстанцию, которая может удовлетворить просьбу. Глагол to appeal имеет эмоциональную характеристику и подчеркивает настоятельность просьбы, направлен к чувствам собеседника и подразумевает надежду на благоприятный отклик; соответственно глагол to appeal сочетается с такими существительными, как sympathy, help, money, sense of duty, feeling, sense of honour. Глагол to consult ограничен характером просьбы. Глагольные сочетания to turn to smb for smth, to go to smb for smth, to see smb about smth нейтральны и часто более выразительны, так как указывают на конкретные действия: to see one's doctor about the desease обратиться к доктору по поводу болезни; to go to one's father for money обратиться к отцу за деньгами; to turn to one's friend for advice обратиться к другу за советом -
7 direct
1. прил.1) общ. прямойSyn:2) общ. прямой, открытый, откровенный, правдивый; ясный, недвусмысленный, очевидный, явныйdirect person [question, reply\] — прямой человек [вопрос, ответ\]
Syn:See:direct appeal, direct contempt, direct democracy, direct discrimination б), direct estoppel, direct liability 1) б)3) общ. прямой, непосредственныйdirect ancestor [heir\] — прямой предок [наследник\]
to have a direct interest in smth. — быть непосредственно заинтересованным в чем-л.
He had direct charge of the laboratory. — Лаборатория находилась в его непосредственном подчинении.
Syn:See:direct access, direct action, direct advertiser, direct advertising, direct approach, direct barter, direct bill, direct business, direct buying, direct cause, direct charging, direct communication, direct competitor, direct consequence, direct constraint, direct consumer sales, direct consumption, direct contact, direct control, direct conversion, direct cost, direct costing, direct customer, direct damage, direct damages, direct data entry, direct debit, direct delivery, direct demand, direct deposit, direct descendant, direct discrimination а), direct effect, direct election, direct environment, direct equity investment, direct execution, direct expense, direct export, direct exporting, direct exposure, direct feedback, direct finance, direct financing, direct foreign investment, direct government payments, direct grant, direct heir, direct hour, direct house, direct impact, direct implementation, direct import, direct importing, direct inference, direct influence, direct infringement, direct injury, direct insurance, direct insurer, direct interference, direct investment, direct knowledge, direct labour, direct lease, direct leasing, direct lending, direct letter of credit, direct liability 2) а), direct light, direct loan, direct loss, direct mail, direct mailer, direct mailing, direct maintenance cost, direct man-hours, direct manufacturing expenses, direct marketer, direct marketing, direct material cost, direct materials, direct measure, direct measurement, direct media, direct method, direct motive, direct observation, direct outlays, direct overhead, direct paper, direct participant, direct payment, direct payout, direct payroll costs, direct placement, direct placing, direct plagiarism, direct posting, direct premium earned, direct premium written, direct premiums, direct premiums earned, direct premiums written, direct producer, direct production, direct profitability, direct project cost, direct promotion, direct purchase, direct purchasing, direct questioning, direct quotation, direct reinsurer, direct response, direct restrictions, direct result, direct revelation mechanism, direct rule, direct sale, direct sales, direct sales force, direct selling, direct settlement, direct store delivery, direct suit, direct supervision, direct supervisor, direct tax, direct taxation, direct test of financial balance, direct testing, direct tracing, direct transfer, direct transformation, direct transition, direct utility function, direct vendor delivery, direct viewing, direct violation, direct vote, direct wages, direct worker, direct write-off, direct writer, Direct Health and Medical Insurance Carriers, Direct Life Insurance Carriers, Direct Selling Establishments4) общ. полный, абсолютныйIs not this the direct contrary of what was admitted before? — Не является ли это заявление прямо противоположным сказанному ранее?
Syn:5) лингв. прямойSee:6) мат. прямойа) (отвесный, горизонтальный, перпендикулярный данной плоскости)See:7) астрон. движущийся с запада на восток ( о небесных телах)8) тех. последовательный, постоянный ( главным образом в словосочетаниях)2. нареч.общ. прямо, сразу, непосредственноI shall communicate with you direct. — Я сразу же свяжусь с вами.
His orders have come down to him direct from on high. — Он получил приказ непосредственно сверху.
Syn:3. гл.1) общ. обращаться, адресовать, писать (куда-л.)to direct words [remarks\] to smb. — обратиться к кому-л. со словами [замечаниями\]
Direct to me at Mr. Hipkis's. — Пишите мне на адрес мистера Хипкиса.
Syn:2) упр. руководить, управлять, контролироватьto direct a business [a campaign\] — руководить предприятием [компанией\]
Wisdom is profitable to direct. — Мудрость помогает управлять.
Syn:3) упр. приказывать, указывать; предписывать, давать указания [распоряжения\]as directed — в соответствии с указаниями [с предписанием\]
to direct John to drive to New York — распорядиться, чтобы Джон ехал в Нью-Йорк
The council directed the Chief Fire Officer to prepare a survey of fire precautions in schools. — Совет поручил начальнику пожарной охраны подготовить доклад об уровне пожарной безопасности в школах.
He is directed by his conscience. — Он следует велениям своей совести.
Syn:4) юр. решатьThe judge directed the verdict for the defendant. — Судья решил дело в пользу ответчика.
5) общ. наставлять; давать советы, учить; инструктироватьto direct smb. in matters of diplomacy — быть чьим-л. наставником в вопросах дипломатии
6) иск. дирижироватьSyn:7) иск. ставить (пьесу, спектакль, сцену, мизансцену, фильм)8) общ. направлять (людей, усилия, действия, внимание); побуждать, подсказыватьto direct one's eyes — обратить свой взор (куда-л.)
to direct one's steps — направляться (куда-л.)
to direct one's efforts [energies\] to smth. — отдавать силы [энергию\] чему-л.
They were directed to work at the archives. — Они были направлены на работу в архив.
In love it is heart that directs you. — В любви тебе все подсказывает сердце.
They directed the attacks against the enemy's seaports. — Они направили свои удары на вражеские порты.
Syn:9) общ. указывать дорогуCan you direct me to the nearest railway station? — Не подскажете дорогу к ближайшей железнодорожной станции?
Syn:10) общ., воен. целить(ся), нацеливать(ся), направлятьSyn: -
8 appeal
1. n воззвание, обращение, призыв2. n просьба, мольба3. n привлекательность, притягательность, очарованиеeye appeal — привлекательность, красота
sex appeal — сексапильность, сексуальная привлекательность
4. n юр. обжалование, жалоба; апелляция5. n юр. юр. право апелляции6. n юр. спорт. апелляция к судьеto make an appeal to the umpire — обращаться к судье ; апеллировать к судье
7. n юр. редк. применение, употребление8. v апеллировать, взывать; обращаться с призывом9. v просить, молить, умолять10. v привлекать, интересовать; волновать, трогать11. v ссылаться; аргументировать12. v юр. обжаловать, апеллировать, подавать апелляционную жалобуthe sentence has been appealed against — решение суда обжаловано; приговор суда обжалован
to enter an appeal — подавать апелляцию, жалобу
13. v прибегатьif you do not obey I shall appeal to force — если вы не подчинитесь, я применю силу
Синонимический ряд:1. application (noun) application; claim; counterclaim; legal recourse; motion; request; solicitation2. attraction (noun) allure; allurement; attraction; attractiveness; charisma; charm; draw; drawing power; enchantment; fascination; glamour; interest; lure; magnetism; pull; seduction; seductiveness; witchcraft; witchery3. call for help (noun) call; call for help; challenge; cry; plea4. entreaty (noun) bid; entreaty; imploration; importunity; imprecation; invocation; orison; petition; prayer; suit; supplication5. appeal to (verb) appeal to; engage; entice; excite; interest; intrigue; invite; tempt6. apply (verb) address; apply; approach; contest; motion; reopen; resort; retry; review; sue7. beg (verb) adjure; ask; beg; beseech; brace; conjure; crave; entreat; implore; importune; invoke; plead; plead with; pray; request; supplicate8. petition (verb) petition; sue for; sue to9. pull (verb) allure; attract; draw; fascinate; lure; magnetise; pullАнтонимический ряд:demand; deny; deprecate; disavow; disclaim; disgust; protest; recall; refuse; renounce; repulsion -
9 appeal
1) апелляция, апелляционная жалоба; обжалование | апеллировать, подавать апелляционную жалобу; обжаловать5) обращение, воззвание | обращаться с воззванием6) ( о суде) предложить ответчику дать объяснения по иску•appeal (as) of right — апелляция по праву, апелляция по усмотрению стороны;
appeal by allowance — апелляция по разрешению суда;
appeal by defendant — апелляционная жалоба ответчика или подсудимого;
appeal by government — апелляционная жалоба, заявленная обвинением;
appeal from conviction — апелляция на судебное решение об осуждении;
appeal lies to — апелляция может быть подана в... ;
to complete an appeal — завершить апелляционное производство по делу;
to direct an appeal — направить апелляцию;
- administrative appealto hear an appeal — рассмотреть апелляцию; рассмотреть дело в апелляционном порядке;
- consolidated appeals
- criminal appeal
- cross appeal
- devolutive appeal
- initial appeal
- interlocutory appeal
- joint appeal
- leapfrog appeal
- separate appeal
- statutory appeal
- supervisory appeal* * *• /vi/ обжаловать -
10 appeal decision
решение по апелляции
Как указано в Классификационном кодексе МПК, апелляционный орган выносит письменное решение по результатам слушаний. Копия решения предоставляется всем сторонам, МПК и Оргкомитету. Апелляционный орган либо утверждает обжалуемое решение, либо его отменяет. В случае отмены решения в письменном заключении апелляционного органа должна быть указана допущенная процедурная ошибка и дано распоряжение о пересмотре решения соответствующей стороной в соответствии с указаниями апелляционного органа. Решения по апелляциям являются окончательными и обжалованию не подлежат.
[Департамент лингвистических услуг Оргкомитета «Сочи 2014». Глоссарий терминов]EN
appeal decision
As stated in the IPC Classification Code, the Appeal Body shall issue a written decision resolving any appeal after the hearing. The decision shall be provided to all parties, to the IPC, and to the Organizing Committee. The Appeal Body shall either affirm the decision appealed or overrule the decision. If the decision is overruled, the Appeal Body’s written opinion shall specify the procedural error committed and shall direct the appropriate party to reconsider the decision in a manner consistent with the Appeal Body’s instructions. Appeal decisions are final and are not subject to any further appeal.
[Департамент лингвистических услуг Оргкомитета «Сочи 2014». Глоссарий терминов]Тематики
EN
Англо-русский словарь нормативно-технической терминологии > appeal decision
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11 appeal of advertising
English-Russian big medical dictionary > appeal of advertising
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12 Direct Mail Appeal
Общая лексика: объявление о продаже по почте -
13 direct an appeal
Макаров: направить апелляцию -
14 allow an appeal
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15 give notice of appeal
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16 marketing
сущ.1) эк. торговля, реализация, продажа, сбыт (процесс передачи товаров от производителей промежуточным или конечным потребителям)ATTRIBUTES: cooperative, direct 1. 3), domestic 1. 2) а), global 1. 1) а), local 1. 1) а), mass 3. 1) а), national 1. 1) а), regional
See:cooperative marketing 2), direct marketing 2), domestic marketing 2), global marketing 2), 1), local marketing 2), mass marketing 2), national marketing 2), regional marketing 2) marketing authority, marketing behaviour 2), marketing board, marketing contract, marketing facilities 1), marketing level 2), marketing outlet 2), marketing permit, marketing position 2), marketing potential 2), marketing quota, marketing territory, marketing transaction 2), marketing year, usual marketing requirements, advertising, selling, merchandising2) марк. маркетинг (система методов и средств продвижения товаров или услуг от производителя к потребителю; включает анализ рынка, дизайн, разработку упаковки, разработку системы сбыта, рекламу и т. д.)marketing director — маркетинговый директор, директор по маркетингу
marketing expert — маркетинговый эксперт, эксперт в области маркетинга
marketing expertise — маркетинговая экспертиза, экспертная оценка в области маркетинга
Do we need to improve marketing or simply drop a particular product? — Нужно ли нам улучшить маркетинг или лучше отказаться от какого-л. продукта?
Internet marketing is not as difficult as it sounds. — Маркетинг в интернет не так сложен, как может показаться.
ATTRIBUTES: affinity, agricultural, ambush, back end, bank, bench, brand, business site, business-to-business, buzz, catalogue, cause-related, celebrity, circulation, competitive, concentrated 1) а), consumer goods, consumer, consumer-oriented, convergent, conversion, cooperative, corporate, counter, cross, customized, database, data-driven, developing, differentiated, dimensional, direct mail, direct, direct response, divergent, domestic 2) а), door-to-door, electronic, enlightened, ethnic, event, exponential, export 3. 2) а), farm 1. 1) а), financial 1. 2) а), foreign 1. 1) б), fraudulent, front end, full-scale, generic, geodemographic, global 1. 1) б), grassroots, green, grey, health care, housing, idea, incentive, industrial 1. 1) а), а, innovative, integrated, interactive, international, Internet, joint, knowledge-based, leveraged, list, local 1. 1) а), mass, media, multichannel, multilevel, multisegment, multistep, national 1. 1) а), negative option, network, niche, non-profit, one-step, one-to-one, on-line, operational, opt-in, opt-out, organic, organizational, permission, person, personal, personnel, place, product, product-differentiated, product-oriented, promotion, promotional, referral, regional, request, retail, scientific, segmented, sense-of-mission, service 1. 2) а), shopper, social, societal, sports, stimulating, strategic, structure, supporting, symbiotic, synchro, tactical, target 3. 2) а), targeted, telephone, television, test, trade, undifferentiated, unsegmented, vacation, value, vendor, video, viral, world
See:affinity marketing, agricultural marketing, agrimarketing, ambush marketing, back end marketing, back-end marketing, bank marketing, benchmarketing, brand marketing, business site marketing, business-to-business marketing, buzz marketing, catalogue marketing, cause-related marketing, celebrity marketing, circulation marketing, comarketing, co-marketing, competitive marketing, concentrated marketing, consumer goods marketing, consumer marketing, consumer-oriented marketing, convergent marketing, conversion marketing, cooperative marketing 1), corporate marketing, countermarketing, counter-marketing, cross-marketing, customized marketing, database marketing, data-driven marketing, demarketing, developing marketing, differentiated marketing, dimensional marketing, direct mail marketing, direct marketing 1), direct response marketing, direct-mail marketing, divergent marketing, domestic marketing 1), door-to-door marketing, electronic marketing, e-marketing, enlightened marketing, ethnic marketing, event marketing, events marketing, exponential marketing, export marketing, farm marketing, financial marketing, foreign marketing, fraudulent marketing, front end marketing, front-end marketing, full-scale marketing, generic marketing, geodemographic marketing, global marketing 1), grassroots marketing, green marketing, grey marketing, health care marketing, housing marketing, idea marketing, incentive marketing, industrial marketing, innovative marketing, integrated marketing, interactive marketing, international marketing, 2), joint marketing, knowledge-based marketing, leveraged marketing, list marketing, local marketing 1), macromarketing, mass marketing 1), media marketing, megamarketing, micromarketing, micro-marketing, multilevel marketing, multisegment marketing, multistep marketing, multi-step marketing, national marketing 1), negative option marketing, network marketing, niche marketing, non-profit marketing, one-step marketing, one-to-one marketing, on-line marketing, operational marketing, opt-in marketing, opt-out marketing, organic marketing, organizational marketing, permission marketing, person marketing, personal marketing, personnel marketing, place marketing, political candidate marketing, political marketing, pre-emptive marketing, premarketing, pre-marketing, product marketing, product-differentiated marketing, product-oriented marketing, promotion marketing, promotional marketing, referral marketing, regional marketing 1), remarketing, request marketing, retail marketing, scientific marketing, segmented marketing, sense-of-mission marketing, services marketing, shopper marketing, social marketing, societal marketing, sports marketing, stimulating marketing, strategic marketing, structure marketing, supporting marketing, symbiotic marketing, synchro marketing, synchromarketing, tactical marketing, target marketing, targeted marketing, telemarketing, telephone marketing, television marketing, test marketing, trade marketing, undifferentiated marketing, unsegmented marketing, vacation marketing, value marketing, vendor marketing, video marketing, viral marketing, world marketing, marketing action, marketing administration, marketing agency, marketing agreement, marketing analysis, marketing analyst, marketing appeal, marketing approach, marketing area, marketing arithmetic, marketing audit, marketing auditor, marketing behaviour 1), marketing bill, marketing budget, marketing campaign, marketing capability, marketing career, marketing chain, marketing channel, marketing communications, marketing company, marketing concept, marketing consultant, marketing control, marketing cooperation, marketing cooperative, marketing cost, marketing database, marketing decision, marketing department, marketing editor, marketing effectiveness, marketing efficiency, marketing environment, marketing ethics, marketing evaluation, marketing event, marketing expenditure, marketing expense, marketing expense-to-sales analysis, marketing experiment, marketing facilities 2), marketing feasibility, marketing firm, marketing function, marketing image, marketing implications, marketing information system, marketing instrument, marketing intelligence, marketing intermediary, marketing launch, marketing level 1), marketing logistics, marketing man, marketing management, marketing manager, marketing margin, marketing media, marketing medium, marketing middleman, marketing mix, marketing model, marketing myopia, marketing niche, marketing offer, marketing opportunity, marketing organization, marketing orientation, marketing outlet 1), marketing overkill, marketing performance, marketing plan, marketing planning, marketing position 1), marketing positioning, marketing potential 1), marketing productivity, marketing representative, marketing research, marketing response, marketing risk, marketing science, marketing scientist, marketing segmentation, marketing service, marketing specialist, marketing spread, marketing stimulus, marketing strategy, marketing strength, marketing support, marketing system, marketing tactics, marketing technique, marketing tool, marketing transaction 1), marketing value, marketing warfare, marketing weakness, advertising, pricing, promotion, product line, ICC / ESOMAR International Code of Marketing and Social Research Practice, ICC Guidelines / Code on Advertising and Marketing on the Internet, ICC International Codes of Marketing and Advertising Practices, Journal of Marketing, Marketing Society, American Marketing Association, British Institute of Marketing, Chartered Institute of Marketing, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation3) торг. покупка продуктов (как правило, на рынке), закупка провизииI could prove that any male could do the weekly marketing at our local Ding Dong faster than any Mom. — Могу сказать с уверенностью, что любой мужчина может закупать провизию в нашем местном "Динг-Донге" быстрее домохозяйки.
See:4) потр., редк. предметы торговли; купленные товары [продукты\]See:
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маркетинг: система методов и средств продвижения товаров от производителя к потребителю; включает анализ рынка, дизайн, разработку упаковки, организацию сбыта, рекламу и т. д.* * *. система организации производственно-сбытовой деятельности предприятия, в основе которой лежит комплексное изучение рынка, оценка и учет всех условий производства и сбыта продукции, товаров, услуг в ближайшее и более отдаленной перспективе. Основными элементами М. выступают: маркетинговые исследования и сбор информации, планирование ассортимента продукции, реализация, реклама и стимулирование сбыта. . Словарь экономических терминов 1 .* * *маркетинг’процесс выявления, максимизации и удовлетворения потребительского спроса на изделия компании -
17 case
1) случай; положение3) казус; судебное решение по делу; судебный прецедент; судебное дело5) фактические обстоятельства; изложение фактических обстоятельств; версия6) доводы; аргументация по делу; изложение требований; меморандум по делу; обвинение ( в суде)7) деликтный "иск по конкретным обстоятельствам дела" ( о взыскании убытков при невозможности предъявления других типов исков)•case against — доводы против (кого-л., чего-л.);
case as authority — судебное дело как источник права;
case at bar — дело на стадии судебного разбирательства;
case at hand — дело, находящееся в производстве;
case at law — судебное дело; предмет судебного разбирательства;
case cleared by arrest — амер. полиц. преступление, раскрытое в меру доказательств, достаточных для производства ареста;
case for — 1. аргументация в пользу кого-л., чего-л. 2. дело, выигранное кем-л. ;
case for enforcement — случай или версия, обосновывающие правоприменение;
case for motion — обоснование заявленного в суде ходатайства;
case for the crown — англ. версия государственного обвинения;
case for the defence — 1. версия защиты 2. дело, выигранное защитой;
case for the jury — дело, подлежащее рассмотрению присяжными;
case for the prosecution — 1. версия обвинения 2. дело, выигранное обвинением;
case for trial — дело, подлежащее судебному рассмотрению;
case going to trial — дело, направляемое для судебного рассмотрения;
case made — 1. согласованное сторонами изложение фактов по спорному правовому вопросу 2. запись судопроизводства;
case mortality — "смертность" судебных дел (количество судебных дел, проигранных истцами или обвинителями);
case on appeal — 1. англ. изложение дела стороной по апелляции 2. записка по делу, представляемая в апелляционный суд адвокатом истца по апелляции 3. документ с постановкой правового вопроса нижестоящим судом перед вышестоящим судом 4. дело, находящееся в апелляционном производстве ( поступившее или рассматриваемое по апелляционной жалобе);
case on trial — дело на стадии судебного рассмотрения;
case pending — дело на стадии рассмотрения; незаконченный процесс;
case received for investigation — дело, поступившее на расследование;
reference to a case — отсылка к делу;
case reserved — особые правовые вопросы ( передаваемые по соглашению или арбитражем на разрешение суда);
case sounding in contract — дело по спору из договора;
case sounding in tort — дело, связанное с причинением деликтного вреда;
case stated — письменное соглашение между истцом и ответчиком о фактах, лежащих в основе спора ( позволяющее суду ограничиться применением закона);
case sufficient for prosecution — версия, подкреплённая доказательствами, достаточными для возбуждения уголовного преследования;
case tried by the court — дело, рассмотренное судом без присяжных;
to appear in the case — выступать по делу;
to arrange a case — согласовать позиции по делу;
to bring a case — 1. представить дело в суд, суду 2. возбудить иск, обвинение, судебное дело 3. представить версию по делу 4. представить доводы, доказательства по делу;
to call (on) a case — назначить дело к слушанию;
to carry a case — проводить судебное дело, судебный процесс;
to close a case — прекратить дело; отказаться от иска, от обвинения;
to commence a case — возбудить иск, обвинение, судебное дело;
to develop a case — 1. подготовить дело 2. возбудить иск, обвинение, судебное дело;
to develop a case sufficient for prosecution — подготовить дело для возбуждения по нему уголовного преследования;
to dismiss a case — прекратить дело;
to disprove the case — 1. опровергнуть версию 2. опровергнуть доказательства 3. опровергнуть обвинение;
to drop a case — отказаться от иска, от обвинения;
to enter a case — 1. войти в дело 2. предъявить иск, обвинение;
to establish the case — доказать версию по делу;
to file a case — подать иск;
to follow the case — следовать прецеденту;
to handle a case — см. to conduct a case;
to initiate a case — возбудить иск, обвинение, судебное дело;
to lose a case — проиграть дело;
to make out the case — доказать версию по делу; выиграть дело;
case to move for new trial — заявление о новом рассмотрении дела;
to open case to the jury — представить фактические обстоятельства дела присяжным;
to prejudice a case — 1. относиться к делу с предубеждением 2. повлиять на судьбу дела ранее вынесенным по нему административным решением;
to prepare a case for trial — подготовить дело к слушанию в суде;
to present no case — не представить доказательств по делу;
to press the case — оказывать давление на суд, рассматривающий дело;
to process a case — вести дело; вести судебный процесс;
to prove a case — доказать версию по делу;
to prove one's case — доказать собственную версию;
to reach a case — выиграть дело;
to read a case — вести дело в суде;
case to remain open — дело, не закончившееся решением;
to rest the case — закончить изложение выдвинутой версии;
to review the case — пересмотреть дело;
to sanction a case — назначить дело к слушанию;
to solve a case — решить дело; раскрыть преступление ( о полиции);
to watch a case — наблюдать за ходом дела в суде;
to win a case — выиграть дело;
case tried by the court — дело, рассмотренное судом без присяжных;
case under investigation — расследуемое дело;
under the cases — в соответствии с судебной практикой;
- case in chargecase within the statute — случай, предусмотренный статутным правом
- case in equity
- case in fact
- case in law
- case in point
- conduct a case
- case of admiralty
- case of circumstantial evidence
- case of direct evidence
- case of emergency
- case of maritime jurisdiction
- case of the first impression
- administrative case
- admiralty case
- adult case
- advancement case
- agreed case
- analogous case
- anonymous case
- antitrust case
- appeals cases
- assault-homicide case
- bad case
- capital case
- Chancery cases
- circumstantial case
- cited case
- civil case
- civil-commitment case
- cleared case
- cognizable case
- common-law case
- common-law case of crime
- Commonwealth case
- Commonwealth's case
- consolidated cases
- contentious case
- court case
- Court of Appeal cases
- criminal case
- criminal-commitment case
- criminal constitutional case
- Crown case
- crown cases reserved
- crown's case
- defence case
- direct case
- disciplinary case
- discretion case
- dismissed case
- diverse citizenship case
- diversion case
- diversity case
- diversity jurisdiction case
- due process case
- earlier case
- early case
- equity case
- ex parte case
- ex parte patent case
- federal case
- former case
- good case
- government case
- government's case
- hard case
- illustrative case
- instant case
- jury case
- juvenile case
- landmark case
- later case
- law case
- leading case
- legal case
- litigated case
- litigation case
- major case
- major criminal case
- maritime case
- massive case
- mental case
- minor case
- minor criminal case
- moot case
- multi-defendant case
- non-capital case
- non-contentious case
- nondiversity jurisdiction case
- non-jury case
- nullity case
- parent case
- party's case
- pending case
- People case
- People's case
- petty case
- police complaint cases
- political case
- precedent case
- presumptive case of an offence
- previous case
- prima facie case
- prior case
- Probate case
- prosecuted case
- prosecution case
- release case
- remand case
- reopened case
- reported case
- restrictive covenant case
- routine case
- ruled case
- sales-of-goods case
- seminal case
- sentencing case
- similar case
- small claim case
- solved case
- special case
- state case
- stated case
- state's case
- statutory case
- statutory case of crime
- strong case for/against
- tax case
- test case
- thin case
- tie-in case
- trial case
- trumped-up case
- unanswerable case
- uncontested case
- unreported case
- unsolved case
- weak case for/against
- undefended case -
18 address
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19 address
1. n выступление; речь; обращение; адресsecond-level address — адрес второго уровня; косвенный адрес
invalid address — недействительный адрес; неправильный адрес
address computation — формирование адреса; вычисление адреса
2. n арх. манераman of rude address — грубиян, неотёсанный человек
3. n арх. ловкость, искусство, тактa man of awkward address — человек, не обладающий ловкостью
4. n ухаживание5. n вчт. адресregional address — региональный адрес; адрес участка памяти
address adjustment — настройка адреса; корректировка адреса
6. v адресовать; направлять7. v написать адрес8. v обращаться9. v выступатьto address a meeting — выступать с речью на собрании; обратиться к собравшимся
10. v направлять силы или энергию; браться за11. v арх. ухаживать, обхаживать, добиваться руки12. v вчт. указывать адрес хранения информацииaddress line — линия адреса; адресная линия; адресная шина
immediate address — непосредственный адрес; адрес-операнд
Синонимический ряд:1. ability (noun) ability; adroitness; art; artistry; cleverness; deftness; dexterity; dexterousness; prowess; readiness; skill; sleight2. bearing (noun) air; bearing; comportment; deportment; mien; port; presence; set3. lecture (noun) allocution; declamation; discourse; harangue; lecture; oration; sermon; speech; talk4. poise (noun) appearance; behavior; behaviour; demeanor; demeanour; manner; poise5. residence (noun) abode; domicile; dwelling; habitation; headquarters; house; location; lodging; residence6. tact (noun) delicatesse; diplomacy; savoir faire; tact; tactfulness7. accost (verb) accost; bespeak; call to; greet; hail; memorialize; salute; speak to8. appeal (verb) appeal; apply to; ask; invoke; plead; style9. apply (verb) apply; approach; petition; sound; sue10. confront (verb) confront; deal with; face; meet11. court (verb) court; make up to; pursue; spark; sweetheart; woo12. direct (verb) aim; cast; direct; head; incline; lay; level; point; present; set; superscribe; train; zero in13. give (verb) apply; bend; buckle; buckle down; concentrate; dedicate; devote; focus; give; throw; turn14. label (verb) label; mark15. lecture (verb) declaim; discourse; harangue; lecture; orate; prelect; sermonise; sermonize; speak; talk16. send (verb) consign; dispatch; forward; remit; route; send; ship; transmitАнтонимический ряд:avoid; folly; ignore; overlook; pass; shun; stupidity -
20 advertising
сущ.1) рекл. реклама (совокупность каких-л. рекламных объявлений; обычно употребляется с указанием места, где размещается данная реклама)Over 60 percent of alcohol advertising [on television\] is shown during sports programming
Asian governments have attempted to limit excessive consumptions by instituting strict control over the content and amount of advertising in the media.
Advertising [on buses\] is one of the important advertising means to which companies and establishments attach great importance because this type of advertisement is a mobile one seen by all.
two-thirds of the food and drink advertising for children under 12 — две трети всей рекламы продуктов питания для детей младше 12-ти лет
Last month, 10 companies that produce almost two-thirds of the food and drink advertising [for children\] under 12 agreed to start cutting back on advertising junk foods.
No person shall within the city distribute [printed\] advertising by placing it within or upon parked automobiles.
2) рекл. реклама, рекламирование (процесс осуществления рекламы; как правило, употребляется с указанием рекламируемого продукта)Alcohol advertising is the promotion of alcoholic beverages by alcohol producers through a variety of media.
the control of medicines advertising in the UK — контроль за рекламой лекарств в Соединенном Королевстве
ATTRIBUTES: accessory 2. 1), advance 3. 2), aerial 3. 1), agricultural, air 2. 1),
alternative 2. 3), ambient 1. 1), audiovisual, auxiliary 2. 1), block 1. 4) а), boastful, broadcast 2. 1), n1, classified 1. 1), commercial 1. 4) а), comparative, competing 1. 1) а), competitive 1. 2) а), concept 1. 2) а), consumer 1. 1) а), continuity 1. 1) а), controversial 1. 1) а), cooperative 2. 1), n2, coordinated, corporate 1. 2) а), б, corrective 1. 1), creative, deceptive, demographic, denigratory, dissipative, domestic 1. 2) а),
foreign 1) б), global, professional 1. 3) б), regional, repeat 3. 3) б), strategic, superior 3. 1) б), test 3. 3) б), traditional
Syn:See:accessory advertising, advance advertising, advocacy advertising, aerial advertising, agricultural advertising, air advertising, aisle advertising, alternative advertising, ambient advertising, analogy advertising, association advertising, audiovisual advertising, auxiliary advertising, bait advertising, bait and switch advertising, bait-and-switch advertising, bank advertising, banner advertising, bargain advertising, bargain-basement advertising, block advertising, boastful advertising, brand advertising, brand image advertising, brand name advertising, breakthrough advertising, broadcast advertising, burst advertising, business advertising, business paper advertising, business publication advertising, business-to-business advertising, car-card advertising, cause advertising, challenged advertising, charity advertising, children's advertising, cinema advertising, classified advertising, combative advertising, commercial advertising, comparative advertising, comparison advertising, competing advertising, competitive advertising, concept advertising, consumer advertising, continuity advertising, controversial advertising, co-op advertising, cooperative advertising, coordinated advertising, corporate advertising, corporate image advertising, corrective advertising, counter advertising, counteradvertising, coupon advertising, creative advertising, deceptive advertising, demographic advertising, demonstration advertising, denigratory advertising, direct advertising, direct response advertising, direct-action advertising, direct mail advertising, direct-mail advertising, directory advertising, display advertising, dissipative advertising, domestic advertising, door-to-door advertising, educational advertising, electric advertising, electrical advertising, e-mail based advertising, entertaining advertising, ethical advertising, export advertising, eye-catching advertising, factual advertising, false advertising, farm advertising, fashion advertising, film advertising, financial advertising, flexform advertising, follow-up advertising, foreign advertising, fraudulent advertising, full-page advertising, gender advertising, general advertising, generic advertising, global advertising, goodwill advertising, group advertising, hard-sell advertising, hard-selling advertising, heavy advertising, help wanted advertising, high-pressure advertising, house advertising, house-to-house advertising, idea advertising, illuminated advertising, image advertising, impact advertising, indirect action advertising, indirect-action advertising, individual advertising, indoor advertising, industrial advertising, information advertising, informational advertising, informative advertising, in-house advertising, initial advertising, innovative advertising, institutional advertising, in-store advertising, insurance advertising, international advertising, interstate advertising, introductory advertising, intrusive advertising, issue advertising, joint advertising, large-scale advertising, launch advertising, legal advertising, local advertising, mail advertising, mail-order advertising, mass advertising, mass-media advertising, media advertising, military advertising, misleading advertising, mobile advertising, mood advertising, movie theatre advertising, multimedia advertising, multinational advertising, national advertising, non-business advertising, non-commercial advertising, novelty advertising, obtrusive advertising, offbeat advertising, off-season advertising, on-line advertising, on-target advertising, opinion advertising, oral advertising, outdoor advertising, out-of-home advertising, package advertising, periodical advertising, personality advertising, persuasive advertising, point-of-purchase advertising, point-of-sale advertising, political advertising, postal advertising, postcard advertising, poster advertising, postmark advertising, pre-launch advertising, premium advertising, press advertising, prestige advertising, price advertising, primary advertising, print advertising, private sector advertising, problem-solution advertising, procurement advertising, producer advertising, product advertising, product-comparison advertising, professional advertising, promotional advertising, public relations advertising, public sector advertising, public service advertising, public-affairs advertising, public interest advertising, public-issue advertising, public-service advertising, radio advertising, railway advertising, reason-why advertising, recruitment advertising, regional advertising, reinforcement advertising, remembrance advertising, reminder advertising, repeat advertising, retail advertising, retentive advertising, saturation advertising, scented advertising, screen advertising, seasonal advertising, selective advertising, self-advertising, semi-display advertising, show-window advertising, sky advertising, slide advertising, social advertising, social cause advertising, soft-sell advertising, specialty advertising, split-run advertising, spot advertising, store advertising, strategic advertising, street advertising, strip advertising, subliminal advertising, sustaining advertising, switch advertising, tactical advertising, target advertising, taxi top advertising, teaser advertising, television advertising, test advertising, testimonial advertising, tie-in advertising, tombstone advertising, total advertising, trade advertising, trademark advertising, traditional advertising, transformational advertising, transit advertising, transportation advertising, truthful advertising, truth-in-advertising, two-step formal advertising, unacceptable advertising, unfair advertising, untruthful advertising, visual advertising, vocational advertising, wall advertising, word-of-mouth advertising, written advertising, yellow pages advertising, advertising abuse, advertising action, advertising aids, advertising analysis а), advertising appeal, advertising approach, advertising audience, advertising awareness, advertising balance, advertising band, advertising believability, advertising break, advertising brochure, advertising catalogue, advertising circular, advertising claim 1) а), advertising clutter, advertising column, advertising communication, advertising competition 2) а), advertising copy, advertising coupon, advertising credibility, advertising cue, advertising decay, advertising deception, advertising device, advertising emphasis, advertising exaggeration, advertising exposure 2) а), advertising factor а), advertising film, advertising folder, advertising frequency, advertising gift, advertising gimmick, advertising handbill, advertising hoarding, advertising image, advertising impact, advertising impression, advertising influence, advertising insert, advertising intensity, advertising jingle, advertising label, advertising leaflet, advertising letter, advertising literature 1) а), advertising location, advertising magazine, advertising material, advertising matter, advertising media, advertising medium, advertising novelty, advertising operation 2) а), advertising page, advertising pamphlet, advertising panel, advertising penetration, advertising perception, advertising personality, advertising playback, advertising point, advertising posttest, advertising pretest, advertising puffery, advertising pylon, advertising race, advertising readership, advertising recall, advertising response, advertising retention, advertising sample, advertising section 2) а), advertising site, advertising slogan, advertising space, advertising specialty, advertising sponsorship, advertising spoof, advertising spot, advertising standards, advertising structure, advertising supplement, advertising test, advertising testing, advertising text, advertising threshold, advertising time, advertising vehicle, advertising wearout, advertising wedge, Canadian Code of Advertising Standards, Code of Advertising Practice, Defining Advertising goals for Measured Advertising Results, Federal Cigarette Labeling and Advertising Act, ICC Guidelines / Code on Advertising and Marketing on the Internet, ICC International Code of Advertising Practice, ICC International Code of Environmental Advertising, ICC International Codes of Marketing and Advertising Practices, Standard Advertising Register, Standard Directory of Advertising Agencies, Standards of Practice of the American Association of Advertising Agencies, Advertising Association, Advertising Association of the West, Advertising Checking Bureau, Advertising Club of New York, Advertising Council, Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc. 2), Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc.3) рекл. рекламное дело, рекламная деятельность, рекламный бизнес (реклама как вид деятельности безотносительно каких-л. конкретных продуктов; реклама как одна из функций организации)advertising counsellor [consultant\] — рекламный консультант, консультант по рекламе
advertising expert — рекламный эксперт, эксперт по рекламе
Syn:See:above-the-line advertising, below-the-line advertising, flat fee advertising, investment advertising, per inquiry advertising, advertising account, advertising activity, advertising agency, advertising agent, advertising agreement, advertising allowance, advertising analysis б), advertising appropriation, advertising assistant, advertising audit, advertising brief, advertising broker, advertising budget, advertising business, advertising campaign, advertising canvasser, advertising claim 2) б), advertising club, advertising code, advertising community, advertising company, advertising competition 1) б), advertising contract, advertising contractor, advertising control, advertising cooperative, advertising copywriting, advertising cost, advertising coverage, advertising customer, advertising department, advertising director, advertising directory, advertising drive, advertising effect, advertising effectiveness, advertising efficiency, advertising environment, advertising ethics, advertising exchange, advertising executive, advertising expenditures, advertising expenses, advertising exposure 1) б), &3, advertising factor б), advertising firm, advertising guide, advertising industry, advertising injury, advertising landscape, advertising legislation, advertising leverage, advertising liability, advertising linage, advertising literature 2) б), advertising man, advertising management, advertising manager, advertising method, advertising mix, advertising monopoly, advertising network, advertising objective, advertising office, advertising operation 1) б), advertising order, advertising outcome, advertising outlay, advertising output, advertising people, advertising performance, advertising personnel, advertising plan, advertising planner, advertising planning, advertising portfolio, advertising practice, advertising practitioner, advertising professional, advertising programme, advertising purpose, advertising rate, advertising register, advertising representative, advertising research, advertising restrictions, advertising sales agents, advertising schedule, advertising section 1) б), advertising self-regulation, advertising services, advertising specialist, advertising spending, advertising statistics, advertising strategy, advertising substantiation, advertising support, advertising talent, advertising theory, advertising value, advertising variable, advertising weight, media buy, copywriting, advertology
* * *
реклама, рекламирование: использование печатных, теле-, радио- и иных посланий, оплаченных рекламодателем, для благоприятного воздействия на потенциальных покупателей товара или клиентов.* * *размещение объявлений; размещение рекламы; рекламирование. . Словарь экономических терминов .* * *эмоционально окрашенная информация об основных характеристиках отдельных видов страхования и страховых операций с целью формирования устойчивого спроса на страховые услуги-----средство распространения информации и убеждения людей через прессу, телевидение, радиовещание, объявления, плакаты и другим образом
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См. также в других словарях:
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Direct mail fundraising — is a form of direct marketing widely used by nonprofit organizations in North America and Europe to recruit or acquire new donors or members and to inform, cultivate, resolicit, and upgrade the level of their contributions or dues. The technique… … Wikipedia
direct — vb 1 Direct, address, devote, apply are comparable when used reflexively with the meaning to turn or bend one s attention, energies, or abilities to something or when meaning to turn, bend, or point (as one s attention, thoughts, or efforts) to a … New Dictionary of Synonyms
direct attack — see attack Merriam Webster’s Dictionary of Law. Merriam Webster. 1996. direct attack n … Law dictionary
Direct Action (trade union) — Part of a series on Organized labour … Wikipedia